A nice little video on how to fly like a champion. I travel a lot and I like it. Colin Henry says I am a travel snob. I enjoy getting on planes and going somewhere new. I try to avoid the back of the plane like it is the plague, but I am not independently wealthy so the trick is fly a lot + Loyalty = baller status. So if you travel for work or for fun but do it alot, here is a nice guide to the earning status from Casey Neistat.
Watch this video of a hosted lecture at Oxford by Clayton Christensen on Decisions and Disruption. The money quote "the development of the spreadsheet has become a pox for mankind…"
I didn't write much about my two trips to Mexico city last year but one thing I will remember was my trip to Restaurante Pujol in DF Mexico. What an amazing experience to eat a 10 course meal from Enrique Olvera one of the best Chefs in the world right now. My favorite thing was probably this pork belly that was served with a carrot salsa. There is too much to share in one post, but the atmosphere and the attention to detail for both the wine, food and the dining area was one of the best I have ever seen.
I highly recommend that you take a look at the video below where he talks about his process and the food. It is in spanish but very revealing in my opinion. Below is a gallery of my meal and some of the other food.
I was in NYC last week speaking at Conductor's C3 annual conference. I was asked to speak on the topic of how I built my career in SEO and defined success for myself and the companies I have worked for.
So in my talk, I shared a bit about my career and how I ended up working in Search and how I have found that succeeding as an SEO is more than just tracking the latest algo changes. It involves solving the right problem at the right level, knowing when to commit to narrowing scope and defining what success is in a way that builds support for future efforts.
I also shared a few thoughts on how to be a T shaped individual, how I keep a beginners mind and work to develop the curiosity to keep evolving. If you are interested in hearing this talk let me know. I am glad to present it again.
This was a new one for me, so I wanted to share a couple of followup thoughts to my talk.
Controlling the trajectory of your career is hard
I wish I could tell people that I dreamed of having the career I have today, but that isn't the truth. As a kid I wanted to be a hockey player and as a high school student I had no idea. I knew I was good with computers and design. I dreamed of making money and products. That was it. Nothing more.
In September 1997, I read an article that would change my life forever. The article was "The Brand Called You. " by Tom Peters. (We can debate the idea of people as brands, but I have always felt this article was a different idea than the "brand you" we hear a lot in social media.) This article changed my life because as a college freshman I started to Panic. Was my education going to add value to my career? Was I missing a window of the dotcom growth?
Almost every decision about my education and my professional career which started just 8 months later were influenced by this one article. Then what I thought was going to be a rockstar life was completely blown up in 2001 when layoffs and resets after the bust hit me and my team at the company I worked at. For all my efforts to build a career that I owned, I went 8 months without work, without a degree, without any money to show for my effort. I learned that life has a way of making it hard for you to control the trajectory. Instead of upward everything went sideways...
Failure is a requirement.
One of the best things that ever happened to me was failing at Bing. Despite my best efforts (a long and complicated story) I didn't fit. My manager and I could not define success together in a way that worked for me or him. Having moved from a straight engineering role into a role that was more marketing and evangelism, I didn't know how to make the role work. So I walked away. I decided it was over.
But I have learned so much about who I am, what kind of manager I want to be and how to decide what work to do at that job. I hope I never fail like this again, but for all the pain of that, so much good has come out of it.
We are here to add value.
When I started at Logitech I had a job, a job I understood and was good at. In 2011, my boss who hired me asked me to take on a different role (one I felt ill prepared for) it was more sales and marketing and even further from the data nerdy engineering I began my career with. But I trusted him and so I said I would do it. This was the first of two times I have done this and so far I don't regret either. Because I understand that I exist at the company to make something happen not to be a witness to the inevitable.
"One must get along without the security of neat and simple, ready-made solutions. There are things one has to think out, all over again, for oneself." - A Search for Solitude: Thomas Merton; page 132
I miss things all the time. It is impossible to do everything that is required in a knowledge work environment but I try really hard to focus on next actions. What is the the next most important thing I need to do. I always want to be getting better at this. I have a long way to go in so many ways but I think this is key. Too often we create expectational debt and forget that the people who are waiting on us for items are just as busy as us.
The Digital CMO
One of the advantages of coming from a search background it the view that search has given me into demand fulfillment vs demand generation. I am surprised at how many big CMOs I meet who can't articulate the difference. One of the things I long for is to meet a fortune 500 C level executive who has a true digital marketing background with experience in search. Too often these individuals come from consumer packaged goods and every marketing solution somehow begins and ends with TV. Not that TV doesn't work, but to a CPG person TV is a hammer and every marketing campaign is a nail.
My hope is that someday we will see more CMOs that start with digital first in their planning and their efforts. TV is very valuable but so often it comes at the expense of new shopper behaviors.
So that's that.
I want to thank everyone who came to my session and put up with my rambling. I hope it was useful and I have some of the references I made are available on my presentation reference page.
So I know I will probably hear from a bunch of my SEO friends on how I am going to be messing something up here. However, I made a decision to move off thecubiclepunk.com to a new design, new platform so I could focus on content (something I haven't done in a long time) and grow up a bit and use my jeremiahandrick.com domain.
This is a bit of a soft launch. I have been working on the move in the background for a few weeks, but there will be more work to get this up-to-date. If you have feedback you can let me know on twitter @jeremiah.
Or send me a note via my form here:
I hate New Years Resolutions. I have written at length about them and so I won't do that despite my yearly protests, you will probably make and break a handful because we are being marketed to that this is the best thing we should do at the beginning of the new year. So instead I will offer my take on some resolutions you should try and keep. I offer them without commentary; make of them what you will:
- If you take something out, put it away
- If you make a mess, clean it up
- Pay yourself first
- Read something everyday
- Take dead aim
- Call your mother, she needs to hear your voice
- Drive with the radio off at least once a week
- Spend more, on less.
- Pet your dog every day
- Stand at your desk
- Find the right speed. No one ever looked good in a hurry.
- Make bread from time to time, it will teach you patience
- Share a sandwich with someone
- Drink more water
- Shut off your phone every once in a while
- Go in that museum. 30 mins will change your life.
- Be an owner not a victim
- Save early, Save often
- Always know where the nearest exit is
- Go for a walk
- Put off buying something, pay with cash
- Listen to someone else talk
- Start an emergency fund
- When things get tough… Close your eyes and think of England.
- Make something
- Cook your friends dinner
A couple of words from Rilke:
"When your daily life seems barren, do not blame it; blame yourself rather and tell yourself that you are not poet enough to call forth its riches; for the creative worker knows no barrenness and no poor indifferent place."
And from Teddy Roosevelt:
"Far better is it to dare mighty things, to win glorious triumphs, even though checkered by failure, than to take rank with those poor spirits who neither enjoy much nor suffer much, because they live in the gray twilight that knows not victory nor defeat."
Happy New Year
This is not a paid endorsement; this is my way of saying let's try and expand our horizons. I was going for a run tonight and it was rainy out so I didn't even hesitate to grab my jacket a hoodie from TAD gear. It reminded me of an exchange between two friends, Colin and Danielle on twitter from last week that started with this little tweet.
If this North Face is not the new startup founder uniform I don't know what is refer.ly/aX2Q
— Danielle Morrill (@DanielleMorrill) October 18, 2012
While I should probably worry that the startup world might be engaging in group think, I am a little more worried that Danielle might be right that North Face is just everywhere. I used to joke that when you joined Microsoft they must give you a black North Face Jacket and the keys to an Audi A4. All things you would see everywhere on campus.
So for your consideration, I thought would share some options that are not North Face.
Triple Aught Design (TAD Gear)
For me when it comes to being warm and dry and I think almost exclusively first about TAD gear, these jackets look good but they are not about fashion. Founded in 1997 by Patrick Ma TAD Gear jackets and apparel are designed for real outdoor use and live up to it. I live for back country hiking and snowshoeing and my Ranger Hoodie is the go to jacket for days when a hard shell is too much. I have several other TAD products and next on my list is this Stealth Hoodie, it is the best of both worlds and a go to jacket when you want to be warm and dry.
If you were planning on buying a North Face jacket but want to stand out in the crowd and have kit that lasts a long time in hard outdoor use or just riding the bus from your office to the bar for happy hour this is really is so much better. Plus every comparable North Face jacket is guaranteed to pill and wear in the seams. This will last!
Acronym by Errolson Hugh
So on the less technical front but super cool, Acronym is a great brand that is totally out there but has found a way to make gore-tex look cool. The jacket above was designed as a collaboration for last years Herno collection. It doesn't have a hood but it will keep you dry. For something similar, check out the GT-J22 hardshell with gore tex. I promise you will stand out in this jacket. An Acronym jacket is on my list for this year. Check out the video below for this years collection. Cool Stuff.
Aether Another good option is for the SF and Pacific Northwest crowd is Aether, they make a wide variety of performance clothing focused on the city dweller who needs outdoor kit that doesn't fall apart. I have never owned any, but everyone I know who has says that they fit great and look good. I like the hood and cut of the F12 Altitude and the waterproof zippers are huge pulse.
Moncler One option if you want to skip a rent payment or mortgage payment would be to go really old school, is a clothing company of French origin founded in 1952 by French entrepreneur René Ramillon that manufactures high-end down jackets and sportswear. You will need to drop a grip if you want anything from them, but I can personally guarantee that these jackets will keep you warm and dry and looking way better than anything that North Face will ship. I really dig this Moncler Grimbert this jacket is really different from the other suggestions I have made but it looks great. There are also a wide set of down options that will keep you warm and dry.
Some other options:
So now you have no excuses. Friends don't let friends buy North Face.
Any one who knows me knows I enjoy a little Best Coast. Sorry this has nothing to do with the usual noise I post here, but this is a great video of Bethany from Best Coast and Kendrick Lamar in Portland last night. So watch and enjoy.
Here's a good example of luxury marketing that works. (Although the use of flash kills me.) Everywhere I looked this morning I saw links back to this great example of how to pack your bag the Louis Vuitton way. The site makes great use of the brand and ties luxury and walks you though how they see you can pack efficiently.
I would argue that you could be more efficient than they propose since the bags in the example could hold more clothes but the concept is that you can do it in a way that the clothes are less wrinkled. This may be accurate but there are other techniques that work as well. However, they make it look pretty sexy. Check out the video below and of course go and check out the site.
I have heard the following quotes more times that I care to repeat.
"When will the site be finished?"
"We have redesigned the site X times in Y years, when is it finished."
My response has always been, "Welcome to the internet." this is my snarky way of saying why are you complaining about the job security built into your job. But I have started to think about the fact that I few the world from an iterative lens and not everyone does. So I wanted to build a case for my thinking around being the owner of a website.
Redesign is costly, We should be optimizing.
There are good reasons to do a ground up rebuild of a website. Some that come to mind is a massive branding shift, a CMS transition, or many other deeply structural concerns. Often however it seems that a redesign isn't driven by one of those reasons, instead it is driven from the fact that the visitors needs change over time and your business goals also change and your current site doesn't meet those expectations.
Perhaps in the early days of the web, your site was created to be a catalog or a brochure for your company and despite many iterations your digital team has not made the transition from one mental model of the web to the most current. So you are stuck with the equivalent of an electronic handout or magazine ad. Now however the requirements have changed. You handle support, marketing, e-commerce, and PR. The catalog approach to the world won't work and more importantly your consumers are always changing their expectations as they get used to how the web is changing.
You must begin to structure your team and your resources to be a few things:
- Always testing
- Focused on Voice of the Customer
- Move away from the conveyor belt mentality and onto iterative processes.
The Conveyor Belt
For most companies that offer a product or service a lot of effort is spent in making sure that as products are shipped the online materials like any other "asset" for that product launch is in place. This is the dominant effort for the website. Web copy is produced in the same fashion as the copy on the box or anywhere else.
Because of the weight of this, the experience of the site is often measured after the fact. While not an incorrect approach it doesn't leave room for a digital team to implement and improve the experience of the site until that effort required reaches a certain crescendo. A tipping point that gets upper management involved and the default solution is to redesign. But the 18 months it will take to get out the door is a lifetime in the world of the web.
Additionally I believe that agencies that are brought in to fill a void in our ability to do root cause analysis follow a business model that doesn't really support the idea of continuos improvement against measurable KPIs. Instead they move to quickly create recommendations that are based on a need to make a client happy. So we see redesign after redesign that is mostly cosmetic and doesn't even begin to touch the customer journey. And in the case of the SEO firm, they focus on rankings which are temporal and push to create a redesign for the same reasons but aimed at solving only one part of the problem the content or technical issues affecting SEO performance.
The alternative to this seems to be a patchwork of projects that run in parallel to the conveyor belt executed by stakeholders internally. But often this creates a lack of predictability and an ever slipping schedule. Worse it seems that we have a difficulty in measuring and improving on our ability to commit to and deliver on time. How can we estimate when there are so many moving parts? How can we agree to things that are so out of our control? Believe it or not most Marketing teams do not realize that the website they own is still at the end of the day a piece of software and engineering excellence is as important as any other aspect of the work.
No one wants to be like the Four Seasons with their 18 Million Dollar redesign, but we also don't want our companies to become stale and lose out on the dollars sitting on the table waiting for us to snatch them from customers looking to spend. So what are we to do?
Marketing and Iteration
There are many parts to a solution that I think will help but for brevity I am going to distill them down to a couple of big rocks.
- Transparency: Start being honest about the amount of work being done.
- Respond to Change: Put systems in place that facilitate adapting to change
- Focus on impact
There is a big movement to bring agile development models to the marketing department and I am a fan. The benefits of these methodologies its their ability to help us focus on what matters and learn to improve how much we can get done by forcing us to make decisions about what really matters. For a good example on this thinking check out this presentation by ants eye view on the subject:
View more presentations from
With more agile methodologies we should be working to evolve our website rather than get stuck in the patterns of large scale evolutions. The biggest impacts to the bottom line can be found in the smallest changes that can be learned from A/B testing, VoC and through improving against the short head.
This doesn't mean that a new look and feel won't ever drop into your lap or continue to be a dominate method of change, but the outcome should be that the fix is based on data not on the assumption that the only way to improve is to scrap what you have.
So people who read my blog are going to start thinking I am writing a blog about stand up desks, but I so adamant that this is how we should work. You feel better and you will live longer. That said the desks are notoriously boring and ugly. This is because they have only really been made by the same people who make our cubicles. So I am on the hunt for the beautiful and modern looking and I found another to add to my collection.
The following Focal desk designed by Martin Keen is really designed in such a way that it would be a brilliant transitionary desk. A sit/stand setup with more adjustments than I can tell so I will let the video show you how you could use this desk. I love the metal lines and the wood look.
At a base price of $1150 for the desk and $650 for the chair this is not the cheapest or the most expensive setup, but having made several investments in standing desks over the years I can tell you the odds of finding a desk this good looking for cheaper are pretty rare.
I hope I could one day give this guy a try. They are pre-ordering now so if you are looking for a great piece of furniture this could be the one.
Marketplace Money did a nice article on standup desks and is accepting pictures of your stand up desk
Thought for the day:
"You are the owner of your meetings, not the victims of your meetings." Lance Binley
Think about that for a minute.
I am a lazy shopper. A friend sent me a link to a sale at Lacoste and I like one of their button down styles (the so called modern fit), so I opened the link on my iPad and of course like many websites I was forced to the mobile site. Not responsive, but for a experience that was meant for a mobile phone. This is annoying, but it isn't what I am writing about. This is again another example of a brand that sells its product to the aspirational/affluent and can't seem to get a digital strategy that works. Let me show you what I ran into:
On loading the link to the sale (http://shop.lacoste.com/) I was redirected to m.lacoste.com. There I was faced with the following user experience:
Apparently you are not allowed to view the Lacoste site in landscape view. My preferred method of surfing on my iPad. Honestly, I have never seen anything like this. It seems so odd and it performs this way on the iPhone and the HTC one X.
So after being forced to turn the device to landscape I get this:
I walked away for a few minutes and nothing changes, nothing loads. So I click the button in the upper left which is a clear ripoff of the Facebook interface. And sure enough a menu slides out just like you would expect.
However, not a single link works or did anything. So they have a live, broken experience while in the middle of promoting a direct to consumer sale. I am hoping this is a glitch and not that someone there thinks launching half an experience is ok or that didn't fully test the experience. More than the fact that it is broken when I went to the website on my MBP I was able to load the site and I can't see any reason that site would not work on a iPad (Flash elements being the exception to the rule.
I think it is a lesson to aspirational brands that you need to understand your audience and I imagine based on the available data that your audience loves their iPads and may be visiting your site. Not to mention the issues I imagine your products have being found in search. Lets fix this.
So if you didn't know already I am a huge fan of standup desks, but they have one critical flaw in an office like mine. The need to look good. Since I stand a majority of the time I have looked for a machinist table at sites like Factory20 or at local industrial salvage shops here in seattle, but haven't found the right piece yet.
Then this week I came up on an adjustable standup desk that looks beautiful enough to show off. The Adler desk created by OHIO Design, a designer and builder of modern furniture and interiors based in San Francisco, CA, this it is the most attractive stand up I have ever seen.
More importantly than its look it still retains the adjustable functionality that I love for those times when you just need to sit for a minute. I love the fact that they use these industrial gear to perform the function and the shiny steel just pops.
Like all adjustable desks this one does not come cheap. You can order yours for $1925. I have officially started saving. Donations are welcome.
I got this fun mail this weekend from AT&T and I was a bit amazed by it. The following is a notice that AT&T wants to let me know that unless I tell them otherwise I am opted in to share my CPNI data with whomever they choose whenever they choose. At first I almost ignored this mail, mostly because it was written in a way that just didn't come out and say it. Here is how it should read:
We want to share data about who, where and when you call and any other information that appears on your phone to anyone we want. We respect your privacy so much that we are letting you know we are asking you to call us or go to some website to tell us if you don't want that.
I am not a paranoid person and as someone who works in marketing I understand we trade our data for services all the time. But I pay for AT&T, they should not be asking me to let them know if want to opt-out… this should be opt-in only.
There are limits placed on telecommunication companies based on the 2007 FCC CPIN order and it seems like this email does comply with the letter of the law (note: not a lawyer) but I am not sure it is good for business or following the spirit of the regulations and law (1996 Telecommunications act 1996)… frankly it is creepy.
I think we could all be a little more conscious of how we leverage the available data on our consumers behavior and if you are creating a product or service I am beginning to think that opt-in should be the rule of the day. Image and print copy below:
Dear JEREMIAH ANDRICK,
Regarding Your Account: XXXXXXXXXXXXX
The protection of our customers' privacy is of utmost importance to the employees and management of the AT&T family of companies (AT&T)*. Please take a moment to read the following important message about the privacy of your customer information.
AT&T companies that provide telecommunications and interconnected Voice over Internet Protocol (VoIP) service (which permits VoIP customers to both send and receive calls to/from customers with traditional telephone/telecommunications service) would like to share your customer proprietary network information within the AT&T family of companies for our own marketing purposes, including using that information to offer you additional products and services.
What is CPNI? Your CPNI includes the types of telecommunications and interconnected VoIP services you currently purchase, how you use them and the related billing for those services. CPNI does not include your telephone number, your name or your address. Protecting the confidentiality of your CPNI is your right and our duty under federal law. As an AT&T customer, you can restrict the use of your CPNI even within the AT&T family of companies.
To allow AT&T to use your CPNI, no further action is required. AT&T will not use your CPNI to offer you other products and services until at least 33 days after this notice was mailed to you. AT&T and our authorized agents will not sell, trade or share your CPNI with anyone other than those who are in the AT&T family of companies or are AT&T authorized agents, unless required by law.
If at any time you would prefer that AT&T not use your CPNI to offer you additional products and services, you may:
- Click here to submit your request electronically
- Call 1.800.315.8303 24 hours a day, 7 days a week and follow the prompts
- Call 1.800.288.2020 and speak to a service representative
Your decision to permit or restrict the use of CPNI will remain in effect until you decide to change it - which you can do at any time without charge. Restricting our use of your CPNI will not affect the provision of any AT&T products or services to which you currently subscribe, nor will it eliminate other types of marketing contacts.
Thank you for choosing AT&T. We appreciate your business.
*The AT&T family of companies are those AT&T companies that provide communications-related products and/or services, including the AT&T local and long distance companies, AT&T Corp., AT&T Long Distance, AT&T Internet Services, AT&T Mobility, and other subsidiaries or affiliates of AT&T Inc. that provide, design, market or sell these products and/or services.
AT&T Online Services
I am one of those people who always have a few phones in their bag or on their person. Not because I am involved in real estate or nefarious pursuits but because I work remote and I travel (My phone usage is a post for another day though.) having more than one phone is essential. Because I don't want to put all my eggs in the Apple basket, I have often carried an android phone with me, but for the last few weeks, I have been carrying two new phones in my Pocket and I wanted to share my experience.
The two phones are the Nokia Lumia 900 and the HTC one X. Both are much larger screen sizes than my iPhone but I am really ok with that. I am not into giant phones but 4.6 or 4.7" fits nice in my hand. I won't get into the specs as you can see a comparison sheet here. What I want to talk about what is more important to me, what it was like to use the phones.
The Nokia Lumia 900
I wasn't sure I would get to use one of these phones other than the occasional messing with one when a friend from Microsoft would be near by, but fortunately for me I sit next to a VP at Microsoft within the windows phone team at Seattle Sounders matches. One day before a match were sharing product launch stories and the Lumia came up and he offered to send me one. (Disclosure: MS sent me this phone, I didn't buy it).
I have used this phone the longest of the two and it has been on two trips with me. The phone is strange in someways. It feels good, the polycarbonate case and the construction just seem perfect and it feels nice in your hand when you first pic it up. On the downside though, it seems really thick. Given the form factor this is really confusing because if you do look at a spec comparison I am not sure why they couldn't go thinner. Also button placement is just wrong. I have hung up on several conference calls by holding down the power button without realizing it.
Windows Phone is getting better all the time. The software seem unique and innovative, so different from iPhone, but still familiar in some ways. But the big drawback is the apps. There are so many apps, but the ones I use everyday are a long way off. No path; No Instagram; none of my travel productivity apps… It isn't that there aren't great apps there are just a noticeably fewer amount.
The other thing that is weird about this phone is that the hardware is underpowered. When you have every modern android coming on multi-core top of the line chips, the Snapdragon S2 just seems slow. It just seems like it isn't as snappy as the iPhone or the One X. I don't want to make it about the specs, but the reality is that when you have multiple phones you can feel the difference and see the difference when you use them.
As a phone the Nokia really shines though. I have used it for every conference call for the last three weeks and without a doubt it sounds more clear than the iPhone and the speaker feels more clear than the speaker on the iPhone. Hands down this is better.
The HTC One X
Ever since they announced this phone I have wanted to get my hands on it. I went to my local AT&T store as soon as it was available. The first thing I would say is this phone was meant to be held. I love it. The polycarbonate feels really nice and the shape is so thin… It feels thinner than it is because of the design. I really like it. Compared to the Lumia you can see in the picture it isn't so much thinner but difference between 12mm and the 9.3mm is huge.
Unlike previous android phones, this phone feels really nice. Sense is out of the way. The phone is snappy and the resolution is very sharp. I like using this phone. If you haven't used Ice Cream Sandwich, this is the first build of android that feels like they thought about the user. It is much more polished and even more important you nee
The camera is super sharp and is probably one of the better features. It isn't perfect but better than most phone cameras outside of the iPhone. Here is a pic from a Sounders match:
The only thing I don't like about the white version of the phone is the polycarbonate material seems to get dirty real easy. I am cleaning it a lot right now.
One other thing that I haven't figured out is at least three mornings I have grabbed the phone off the charger to find it had not charged. I don't know if this is because of user error or because some hardware or software issue.
The thing I don't understand.
Check out this picture of the box. Both phones came in AT&T boxes and wrapped in "don't text and drive" vinyl protectors. They both load with an AT&T screen and have the logo on it. One thing you notice about Apple and the iPhone is that no matter where you get it. The phone is an iPhone. No messy interstitials to remind you that you are a slave to AT&T for the next 2 years and the packaging makes you feel like the phone is a gift. Both these phones have a bunch of AT&T crapware installed and the packaging makes it look like the first feature phone you ever owned.
This really bugs me because it lowers the quality of the experience. AT&T is where I get my service. They didn't make the phone. Can you imagine best buy or target telling some manufacturer that if they want to be on the shelf they need to brand everything with their brand. It wouldn't happen. (I am ignoring subsidization issues of course, but lets be real the consumers brand attachment begins at the box.)
These are both really good phones and I am pretty sure I haven't enjoyed using a phone since my first iPhone as I feel when I use the One X.
Look I know you can't help yourself. You saw some post on a blog and now you want to waste your day ranting about the topic. I have an idea:
Go back to work.
Better yet: Find a hobby. I suggest yoga. (I mean look at her, doesn't she seem happy)
There is nothing wrong with getting involved in industry discussions if it helps you learn or adds to your bottom line, but my reaction to the daily drama is stay out of it. You will make more money, be happier and live longer.
Seriously: If it doesn't add to your bottom line or happiness just stop.
In the mean time I am muting you on twitter.
As a fan of vintage sneakers (I refuse to tell you how many I have) I have two problems when I get a pair I really love. If I wear them too frequently I will wear them out and how do you keep a pair clean living in the wet and dirty Pacific Northwest. So I was thrilled to learn about the Jason Markk Premium Shoe Cleaning kits a couple of months. back.
The cool thing about the kits is that it makes the usual job of keep your shoes fresh a snap. I am not sure what is in the solution they send, I understand is a mixture of soap and some oils, but it will keep your shoes looking and smelling great. According to the site the cleaner does not contain any harsh chemicals or abrasives, is 98.3% natural, and is completely biodegradable. Good for sneakers and good for the environment.
I know for a lot of sneaker lovers like me, you want to keep them dead stock, but what is the fun in that. Shoes were meant to be worn. I highly recommend you keep this in your kit of essentials at home so your shoes are always fresh and clean.
Anyone who has talked to me about travel and work in the last three years knows what a fan I have become of the Mission Workshop bags. Easy to clean and super durable for travel or daily use. I am amazed at how much stuff I can cram in my bag.
I came across a video yesterday (H/T Hypebeast) of a new line they are launching with a unique closure system and special military spec MOLLE system for adding modules. Check out the demo video they shot. I can't wait to see what bags will be in the line up and might be worth checking out as a future pack.